New Range Rover Premiered

Range Rover

By Mike Worldwide

The new Range Rover was recently unveiled at the Range Rover Leadership Summit and Global Reveal Event held at the Academy Museum of Motion Pictures in Los Angeles.

The next generation defines modern luxury by design, providing more refinement, customer choice and scope for personalization than ever before.

Thierry Bolloré, Chief Executive Officer, Jaguar Land Rover, said, “The New Range Rover is a superb manifestation of our vision to create the world’s most desirable luxury vehicles, for the most discerning of customers. It writes the next chapter in the unique story of pioneering innovation that has been a Range Rover hallmark for more than 50 years.”

Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with incredible capability. The New Range Rover is the most desirable yet, effortlessly combining breath-taking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time.

The fifth-generation luxury SUV takes the Land Rover brand’s modernist design philosophy to the next level with a contemporary interpretation of its trademark profile to create an incredible design statement.

Prof Gerry McGovern OBE, Chief Creative Officer, Jaguar Land Rover, said, “It is possible to respect your DNA and still project forwards – and that is what we have done. The modernist nature of our design philosophy doesn’t follow fashion or trend. It’s free from superfluous detail, resulting in a form which speaks to modernity, yet is full of charm and delivers new levels of emotional engagement. The new Range Rover is quite simply the most desirable ever created.”

The New Range Rover can trace its origins back through the generations; the falling roofline, strong waistline – with its horizontal emphasis – and lower rising sill.

The characteristically short front overhang, formal front end, upright windscreen and distinctive boat tail rear, which tapers in plan view, are key elements in defining the Range Rover proportions and conveying its peerless presence.

Flush elements and tight tolerances are a hallmark of the New Range Rover and design-enabling technologies contribute to its sophisticated honed-from-solid appearance, include flush glazing, a hidden waist rail finisher and seamless laser-welded roof joints. The distinctive hidden-until-lit rear lights are also critical to the success of the design and will become a Range Rover signature.

The SV model is an exquisite interpretation of Range Rover luxury and personalization, epitomizing exceptional craftsmanship. Materials for exclusive Range Rover SV design details include lustrous plated metals, smooth ceramics, intricate mosaic marquetry, as well as a choice of high-grade leathers or sustainable non-leather Ultrafabrics™. Additional design themes including SV Serenity and SV Intrepid introduce two-tone front-to-rear contrasting interior colorways, while the sumptuous four-seat SV Signature Suite features functional enhancements including an electrically deployable Club Table and refrigerator.

This hand-crafted model will be the first Land Rover vehicle to carry the new ceramic SV roundel and naming strategy and will be known simply as Range Rover SV. The SV roundel represents Special Vehicle Operations’ design and engineering passion for modern luxury, performance and capability. The SV roundel will identify all new Land Rover vehicles launched by Special Vehicle Operations in the future.

The New Range Rover combines advanced technology with modern luxury to deliver peerless refinement for every occupant and is the first model to use the Land Rover brand’s new flexible Modular Longitudinal Architecture.

MLA-Flex can accommodate internal combustion, plug-in hybrid and 100 percent electric powertrains. It represents the next step in Land Rover’s simplified architecture strategy as part of the move to deliver greater powertrain flexibility and set new quality benchmarks.

With a suite of efficient mild hybrid and plug-in hybrid powertrain (available at 2023 model year) – and a pure-electric Range Rover set to join the line-up in 2024 – plus a choice of four, five or seven-seat interiors available across Standard and Long Wheelbase body designs, the New Range Rover is at home in any environment.

The pure-electric New Range Rover will be the first in a series of all-electric Land Rover vehicles. Every nameplate will be available with pure-electric propulsion by the end of the decade, helping Jaguar Land Rover achieve net zero carbon across its products, operations and supply chain by 2039.

A suite of innovative technologies contributes to the New Range Rover vehicle’s peerless comfort and refinement. New third-generation Active Noise Cancellation technology delivers one of the quietest cabins on the road. It builds on the hushed and sealed body architecture by using microphones on the outside of the vehicle and headrest speakers on the inside to create personal quiet zones for the cabin occupants – much like high-end active noise cancelling headphones.

The New Range Rover offers intuitive voice control with Amazon Alexa built-in3. Using natural voice commands enables customers to manage everything from favorite infotainment features and music track selection to navigation or phone contacts – all while keeping their hands on the wheel and their eyes on the road.

Customary Range Rover capability and composure is provided by the Land Rover brand’s pioneering Integrated Chassis Control system. All-Wheel Steering provides greater high-speed stability and the tightest turning circle of any Land Rover vehicle, while advanced Electronic Air Suspension pre-emptively reacts to the road ahead using eHorizon navigation data. New Dynamic Response Pro technology provides fast-reacting electronic roll control for elevated composure and agility in various environments4.

The all-new fifth-generation Range Rover has been designed, developed and engineered in the UK and will be produced exclusively at Land Rover’s Solihull Manufacturing Facility – the historic home of Range Rover – on a new state-of-the-art production line. The investment at the plant will drive enhanced quality, with assembly of mild-hybrid, plug-in hybrid and pure-electric examples of the New Range Rover on the same line.

The New Range Rover is the most desirable ever made and will continue to be the must-have luxury SUV globally.

The New Range Rover is available to order now, priced from $104,0002 in the U.S., with deliveries beginning spring 2022. Find out more here: LandRoverUSA.com.

12023 Range Rover. All-electric range is 62 miles with fully charged battery. All figures are Manufacturer’s range estimates. Actual range will vary with driving conditions, and other factors. See your local authorized Land Rover Retailer for updated EPA estimates. 

2Starting at price shown is Manufacturer’s Suggested Retail Price. Excludes $1,350 destination and delivery, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details. 

3Amazon Alexa Voice AI is only available in certain markets. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Certain Alexa functionality is dependent on smart home technology. Use of Amazon Alexa requires an Amazon account 

4These systems are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these systems will correct errors of judgment in driving. Please consult the owner’s manual or your local authorized Land Rover Retailer for more details.

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